The extreme activity of a tourist resource for a particular tourist, i.e., its attractiveness, is considered the main organizer in the creation of a tourist product, and its excursion value is determined by the presence of a demonstration object and environmental load.

The peculiarity of territory marketing is that for the successful formation of the territory's image and brands, the coordinated action of many interested parties, each of which has its own goals and interests, is necessary. The task of the authorities is to create mechanisms that create a basis (platform) for the coordination of these interests and allow them to gather their resources within the framework of an agreed strategy.

Effective development of tourism is one of the important directions of development of the region. Such promotion should be an integral part of the general strategy of regional development and correspond to the marketing concept of the region. The development of industrial and agrarian tourism logically corresponds to the general concept of the development of the regions, because it is precisely the above-mentioned types of tourism that meet the interests of the main stakeholders.

Industrial tourism is a multifaceted phenomenon that combines all types of tourist activity, and its object is both the operating industrial enterprises and objects of industrial heritage. In this context, industrial tourism can intersect and/or complement each other with types of tourism such as business, agrarian, ecological, gastronomic, craft, educational (education).

An important factor in the promotion of the region as a tourist destination specializing in agrarian tourism is the marketing strategy that allows the formation of umbrella brands, regional tourist clusters and network projects.

Having studied the scope of modern conceptual approaches to researching the tourist potential of local areas, it is impossible not to mention the concept of local tourist systems by R. Butler and T. Hinch.

Models of regions that are being researched in two directions: those that create tourist flows and the destination itself is valuable. Within the framework of the concept, cross-cultural relations expressed by the dimensions of tourist flow, information, financial resources, etc. are studied (Fig. 2). According to R. Butler and T. Hinch, it is the participants of the tourist market (from tourist enterprises to state regulatory bodies in the field of tourism), cross-cultural interactions between economic, social and physical environments that, according to R. Butler and T. Hinch, form local tourism systems and advance them. determines the directions of conduct.

In the Parkent district of Tashkent region, the successful synergy of using the potential of tourism in industrial (industry) and agrarian directions is clearly manifested. A unique object of industrial heritage ("Physics-Sun" IIChB), which is highly popular among tourists, is located around interesting locations of agrarian tourism. And this example deserves a much closer study.

First, the attention paid to the development of domestic tourism and the measures taken by the leadership of Uzbekistan to support it, the attraction of industrial and cultural heritage objects to new and existing tourist destinations. for, a favorable ground is being created for the formation of new tourist destinations at the national and regional levels.

Secondly, the interest of local communities and authorities in determining and forming the local identity of the regions, whose image of the territory is genetically determined by cultural heritage and industrial potential, is increasing.

Thirdly, the most important task for the local state authorities is to find ways to diversify the economy, one of them being the development of new tourist destinations based on the unique industrial and cultural heritage, as well as on the basis of existing industrial enterprises and scientific facilities. possible

Fourth, existing industrial enterprises and agricultural enterprises are expanding their marketing strategies by opening their doors to potential visitors and product consumers.

Factors of success of agro and ecotourism in Parkent district

In Uzbekistan, recreation in nature is traditionally associated with Chimyan. Chimyan is the most popular resort for residents of Uzbekistan and guests of our country. However, Chimyon is not the only mountain resort around Tashkent. Agrarian areas of Parkent district have always attracted the attention of domestic and foreign tourists. In the spring, the fields of tulips, which are considered a "magnet" for selfie lovers and Instagram users, turn red. Uzu in the fall